01
Your CAC stopped making sense
Unit economics, payback discipline, and where the budget actually goes.
Former VP Growth Marketing, monday.com
I help founders build growth engines that compound.
The playbook that scaled monday.com from pre-IPO to $1B+ ARR is already aging. AI is rewriting how buyers find, trust, and choose software — faster than most teams can hire. I help you rebuild the engine before your CAC finds out.
Here’s what building that engine takes
Expertise
The work I’m known for, sharpened at scale.
01AI-native marketing
Rewiring channels, content and team workflows for AI-mediated buying — including leading monday.com into OpenAI’s first wave of ChatGPT Ads partners.
ChatGPT Ads — first waveAEO & GEO councilAgents & workflows
02Performance & demand generation
Paid engines across search, social and video that scale on unit economics, not faith — with the budget discipline to match.
Search · social · videoBudget disciplineCreative testing
03SEO & GEO/AEO
Becoming the answer engines’ answer: technical SEO, content systems, and visibility where buyers actually search now.
Technical SEOContent systemsAnswer-engine visibility
04Product-led growth & self-serve
Funnels that turn traffic into activated, paying teams — and the measurement to know which part is working.
Activation & conversionFunnel measurementMonetization
05Upmarket & ABM
Taking a self-serve motion into enterprise: lead generation, ABM, and messaging that sales actually uses.
Enterprise lead genABM programsSales alignment
06Unit economics & growth org
CAC, LTV and payback as the operating language — and an org design that keeps the team smaller than the output.
CAC · LTV · paybackOrg designAttribution
— plus everything these pull in: creative ops, localization, brand, attribution and measurement.
Best fit: B2B SaaS founders and marketing leaders, seed → Series C, with a live funnel and real spend. Not a fit: pre-product, or looking for a hands-on freelancer.
Where I help
If any of these sound familiar, we should talk.
02
AI changed how your buyers search. Your funnel didn’t notice.
SEO and GEO/AEO — showing up where answer engines look, not where last year’s keywords were.
03
Signups grew. Revenue didn’t.
Self-serve and product-led funnels: activation, conversion, and monetization that hold up at scale.
04
You’re stuck at SMB and need to move upmarket
Demand generation and an enterprise motion your sales team actually wants to work with.
05
You’re hiring people to solve what systems should
Org design and automation-first workflows — I led a ~50-person growth org and would build it smaller today.
06
You have channels. You need an engine.
Compounding loops, attribution you can trust, and an experimentation cadence that survives the quarter.